Benedita Holzer
AuthID: R-00K-B9T
1
TITLE: The Role of Digital Marketing in Plant-based Food Buying Decision Process A qualitative study with adopters and sympathizers
AUTHORS: Teixeira, Sandrina; Holzer, Benedita; Belem Barbosa ;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
AUTHORS: Teixeira, Sandrina; Holzer, Benedita; Belem Barbosa ;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
