Cristina Garc?A-Gumiel
AuthID: R-00K-HF3
1
TITLE: Measuring the Experiential Marketing Orientation Management of Shopping Centres
AUTHORS: Mónica Gómez-Suárez ; María Jesús Yagüe; Cristina García-Gumiel;
PUBLISHED: 2019, SOURCE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
AUTHORS: Mónica Gómez-Suárez ; María Jesús Yagüe; Cristina García-Gumiel;
PUBLISHED: 2019, SOURCE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
INDEXED IN: 
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TITLE: The Use of Sensorial Marketing in Stores. Attracting Clients through their Senses
AUTHORS: Mónica Gómez Suárez ; Cristina García Gumiel;
PUBLISHED: 2014, SOURCE: Handbook of Research on Retailer-Consumer Relationship Development - Advances in Marketing, Customer Relationship Management, and E-Services
AUTHORS: Mónica Gómez Suárez ; Cristina García Gumiel;
PUBLISHED: 2014, SOURCE: Handbook of Research on Retailer-Consumer Relationship Development - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
CrossRef