M. S. Sotoodeh
AuthID: R-00K-K55
1
TITLE: Effects of Endorsers Popularity and Gender on the Audience’s Attention to the Advertisement from a Neuromarketing Perspective: An Eye-Tracking Study
AUTHORS: Zahmati, M; Azimzadeh, SM; Sotoodeh, MS; Asgari, O;
PUBLISHED: 2022, SOURCE: 3rd Digital Marketing and eCommerce Conference, DMEC 2022 in Springer Proceedings in Business and Economics
AUTHORS: Zahmati, M; Azimzadeh, SM; Sotoodeh, MS; Asgari, O;
PUBLISHED: 2022, SOURCE: 3rd Digital Marketing and eCommerce Conference, DMEC 2022 in Springer Proceedings in Business and Economics
INDEXED IN: 
Scopus
Scopus