Soniya Billore
AuthID: R-00K-Z64
1
TITLE: The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
AUTHORS: Rodrigues, Clarinda; Amélia Brandão ; Billore, Soniya; Oda, Tetsuhisa;
PUBLISHED: 2024, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 31, ISSUE: 3
AUTHORS: Rodrigues, Clarinda; Amélia Brandão ; Billore, Soniya; Oda, Tetsuhisa;
PUBLISHED: 2024, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 31, ISSUE: 3
