Ivone Marília Carinhas Ferreira
AuthID: R-000-6GE
11
TITLE: Women in TV advertising during the pandemic COVID-19 in Spain and Portugal
AUTHORS: Antonio Raúl Fernández Rincón; Pedro Antonio Hellín Ortuño; Ivone Ferreira;
PUBLISHED: 2022, SOURCE: Comunicacao Midia e Consumo, VOLUME: 19, ISSUE: 56
AUTHORS: Antonio Raúl Fernández Rincón; Pedro Antonio Hellín Ortuño; Ivone Ferreira;
PUBLISHED: 2022, SOURCE: Comunicacao Midia e Consumo, VOLUME: 19, ISSUE: 56
INDEXED IN: 
Scopus
Scopus IN MY: 
ORCID
ORCID12
TITLE: Atributos creativos del branded content: Análisis de piezas premiadas en “El Sol” (2015-2021). Creative attributes of branded content: Analysis of awarded pieces in "El Sol" (2015-2021) Full Text
AUTHORS: Carmen Llorente-Barroso; Ivone Ferreira; Cristóbal Fernández-Muñoz;
PUBLISHED: 2022, SOURCE: Revista Mediterránea de Comunicación, VOLUME: 13, ISSUE: 1
AUTHORS: Carmen Llorente-Barroso; Ivone Ferreira; Cristóbal Fernández-Muñoz;
PUBLISHED: 2022, SOURCE: Revista Mediterránea de Comunicación, VOLUME: 13, ISSUE: 1
13
TITLE: La mujer en la publicidad televisiva durante la pandemia COVID-19 en España y Portugal” Full Text
AUTHORS: Antonio Raúl Fernández Rincón; Pedro Antonio Hellín Ortuño; Ivone Ferreira;
PUBLISHED: 2022, SOURCE: Comunicação Mídia e Consumo, VOLUME: 19, ISSUE: 56
AUTHORS: Antonio Raúl Fernández Rincón; Pedro Antonio Hellín Ortuño; Ivone Ferreira;
PUBLISHED: 2022, SOURCE: Comunicação Mídia e Consumo, VOLUME: 19, ISSUE: 56
14
TITLE: E-WOM as an Asset of Branded Content Strategies. A Conceptual Approach to the Role of Consumers in Building Brand Equity
AUTHORS: Carmen Llorente-Barroso; Olga Kolotouchkina; Ivone Ferreira;
PUBLISHED: 2022, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
AUTHORS: Carmen Llorente-Barroso; Olga Kolotouchkina; Ivone Ferreira;
PUBLISHED: 2022, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
15
TITLE: Corporate Social Responsibility and Consumer Brand Advocacy: A Reflection in a Time of Crisis
AUTHORS: Ivone Ferreira; Luís Eusébio; Antonio Raúl Fernández Rincón; Pedro Antonio Hellín Ortuño;
PUBLISHED: 2021, SOURCE: Strategic Communication in Context: Theoretical Debates and Applied Research
AUTHORS: Ivone Ferreira; Luís Eusébio; Antonio Raúl Fernández Rincón; Pedro Antonio Hellín Ortuño;
PUBLISHED: 2021, SOURCE: Strategic Communication in Context: Theoretical Debates and Applied Research
16
TITLE: Práticas de Relações Públicas no contexto da pandemia de COVID-19. Public Relations Practices in the Context of the COVID-19 PandemicFrom Academia to Civil Society
AUTHORS: Paula Lobo; Ivone Ferreira;
PUBLISHED: 2021, SOURCE: Perspectivas multidisciplinares da Comunicação em contexto de pandemia Vol. II, VOLUME: 2
AUTHORS: Paula Lobo; Ivone Ferreira;
PUBLISHED: 2021, SOURCE: Perspectivas multidisciplinares da Comunicação em contexto de pandemia Vol. II, VOLUME: 2
INDEXED IN: 
Handle
Handle IN MY: ORCID
ORCID17
TITLE: Advertising with the argument at origin. An exploratory approach to the Porto city brand and Port wine brand [A publicidade com o argumento na origem. Uma abordagem exploratória das marcas cidade do Porto e Vinho do Porto]
AUTHORS: Lobo, P; Ferreira, I;
PUBLISHED: 2019, SOURCE: Media and Jornalismo, VOLUME: 19, ISSUE: 34
AUTHORS: Lobo, P; Ferreira, I;
PUBLISHED: 2019, SOURCE: Media and Jornalismo, VOLUME: 19, ISSUE: 34
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID18
TITLE: Advertising: Theories, methods and practices - Introductory note [Publicidade: teorias, métodos e práticas - Nota introdutória]
AUTHORS: Ferreira, I;
PUBLISHED: 2019, SOURCE: Media and Jornalismo, VOLUME: 19, ISSUE: 34
AUTHORS: Ferreira, I;
PUBLISHED: 2019, SOURCE: Media and Jornalismo, VOLUME: 19, ISSUE: 34
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID19
TITLE: Foray into analysis models for advertising image [Incursão pelos modelos de análise da imagem publicitária]
AUTHORS: Ferreira, I;
PUBLISHED: 2019, SOURCE: Media and Jornalismo, VOLUME: 19, ISSUE: 34
AUTHORS: Ferreira, I;
PUBLISHED: 2019, SOURCE: Media and Jornalismo, VOLUME: 19, ISSUE: 34
20
TITLE: A publicidade com o argumento na origem. Uma abordagem exploratória das marcas cidade do Porto e Vinho do Porto
AUTHORS: Paula Lobo; Ivone Ferreira;
PUBLISHED: 2019, SOURCE: Media & Jornalismo, VOLUME: 19, ISSUE: 34
AUTHORS: Paula Lobo; Ivone Ferreira;
PUBLISHED: 2019, SOURCE: Media & Jornalismo, VOLUME: 19, ISSUE: 34
