Isabel Maria Machado Oliveira
AuthID: R-002-1BE
1
TITLE: From personalisation to satisfaction: New communication strategies in web marketing. New Communication Strategies in Web Marketing
AUTHORS: Jorge Figueiredo; Isabel Oliveira; Sérgio Silva; Margarida Pocinho; António Cardoso; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
AUTHORS: Jorge Figueiredo; Isabel Oliveira; Sérgio Silva; Margarida Pocinho; António Cardoso; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
2
TITLE: O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS
AUTHORS: Jorge Figueiredo; António Cardoso; Isabel Oliveira; Manuel Sousa Pereira ; Maria Nascimento;
PUBLISHED: 2024, SOURCE: Cultura and identity: perspectives in the human sciences
AUTHORS: Jorge Figueiredo; António Cardoso; Isabel Oliveira; Manuel Sousa Pereira ; Maria Nascimento;
PUBLISHED: 2024, SOURCE: Cultura and identity: perspectives in the human sciences
3
TITLE: REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY
AUTHORS: Maria Nascimento CUNHA; Manuel Sousa Pereira ; António CARDOSO; Jorge FIGUEIREDO; Isabel OLIVEIRA;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 53, ISSUE: 2
AUTHORS: Maria Nascimento CUNHA; Manuel Sousa Pereira ; António CARDOSO; Jorge FIGUEIREDO; Isabel OLIVEIRA;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 53, ISSUE: 2
4
TITLE: Motivating Students for Success: a Review of New Projects in Teaching Based on STEM Education
AUTHORS: Maria Cunha; Jorge Figueiredo; Isabel Oliveira; Manuel Maçães;
PUBLISHED: 2024, SOURCE: Economics: time realities, VOLUME: 1, ISSUE: 71
AUTHORS: Maria Cunha; Jorge Figueiredo; Isabel Oliveira; Manuel Maçães;
PUBLISHED: 2024, SOURCE: Economics: time realities, VOLUME: 1, ISSUE: 71
5
TITLE: Digital Lens: Exploring Customer Perceptions in the World of E-Commerce and E-Marketplaces
AUTHORS: Maria Nascimento Cunha; Jorge Figueiredo; Isabel Oliveira; Maçães, Manuel;
PUBLISHED: 2024, SOURCE: An Overview on Business, Management and Economics Research Vol. 7
AUTHORS: Maria Nascimento Cunha; Jorge Figueiredo; Isabel Oliveira; Maçães, Manuel;
PUBLISHED: 2024, SOURCE: An Overview on Business, Management and Economics Research Vol. 7
6
TITLE: Exploring the Titanic Accident: Investigating its Impact on Marine Tourism
AUTHORS: Maria Nascimento Cunha; Jorge Figueiredo; Isabel Oliveira; Macaes, Manuel;
PUBLISHED: 2024, SOURCE: Research and Applications Towards Mathematics and Computer Science Vol. 9
AUTHORS: Maria Nascimento Cunha; Jorge Figueiredo; Isabel Oliveira; Macaes, Manuel;
PUBLISHED: 2024, SOURCE: Research and Applications Towards Mathematics and Computer Science Vol. 9
7
TITLE: Accounting and Macroeconomic Variables Explaining Investment: An Empirical Study with Panel Data in the Portuguese Textile Sector
AUTHORS: Isabel Oliveira; Jorge Figueiredo; Maria Faria; Francisco Martins;
PUBLISHED: 2024, SOURCE: Journal of Risk and Financial Management, VOLUME: 17, ISSUE: 8
AUTHORS: Isabel Oliveira; Jorge Figueiredo; Maria Faria; Francisco Martins;
PUBLISHED: 2024, SOURCE: Journal of Risk and Financial Management, VOLUME: 17, ISSUE: 8
8
TITLE: REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS Full Text
AUTHORS: Maria Nascimento Cunha; Manuel Sousa Pereira ; António Cardoso; Jorge Figueiredo; Isabel Oliveira;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 55, ISSUE: 3
AUTHORS: Maria Nascimento Cunha; Manuel Sousa Pereira ; António Cardoso; Jorge Figueiredo; Isabel Oliveira;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 55, ISSUE: 3
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TITLE: The Influence of Digital Influencers on Generation Y's Adoption of Fintech Banking Services in Brazil Full Text
AUTHORS: Cardoso, Antonio; Manuel Sousa Pereira ; Silva, Amandio; Souza, Andre; Oliveira, Isabel; Figueiredo, Jorge;
PUBLISHED: 2024, SOURCE: SUSTAINABILITY, VOLUME: 16, ISSUE: 21
AUTHORS: Cardoso, Antonio; Manuel Sousa Pereira ; Silva, Amandio; Souza, Andre; Oliveira, Isabel; Figueiredo, Jorge;
PUBLISHED: 2024, SOURCE: SUSTAINABILITY, VOLUME: 16, ISSUE: 21
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TITLE: Empirical evidence of the parent company's influence on spin-off: from creation to performance
AUTHORS: Oliveira, I; Figueiredo, J; Cardoso, A; Cunha, MN;
PUBLISHED: 2023, SOURCE: International Review of Economics, VOLUME: 70, ISSUE: 3
AUTHORS: Oliveira, I; Figueiredo, J; Cardoso, A; Cunha, MN;
PUBLISHED: 2023, SOURCE: International Review of Economics, VOLUME: 70, ISSUE: 3