Isabel Maria Machado Oliveira
AuthID: R-002-1BE
1
TITLE: From personalisation to satisfaction: New communication strategies in web marketing. New Communication Strategies in Web Marketing
AUTHORS: Jorge Figueiredo; Isabel Oliveira; Sérgio Silva; Margarida Pocinho; António Cardoso; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
AUTHORS: Jorge Figueiredo; Isabel Oliveira; Sérgio Silva; Margarida Pocinho; António Cardoso; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
2
TITLE: O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS
AUTHORS: Jorge Figueiredo; António Cardoso; Isabel Oliveira; Manuel Sousa Pereira ; Maria Nascimento;
PUBLISHED: 2024, SOURCE: Cultura and identity: perspectives in the human sciences
AUTHORS: Jorge Figueiredo; António Cardoso; Isabel Oliveira; Manuel Sousa Pereira ; Maria Nascimento;
PUBLISHED: 2024, SOURCE: Cultura and identity: perspectives in the human sciences
3
TITLE: REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY
AUTHORS: Maria Nascimento CUNHA; Manuel Sousa Pereira ; António CARDOSO; Jorge FIGUEIREDO; Isabel OLIVEIRA;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 53, ISSUE: 2
AUTHORS: Maria Nascimento CUNHA; Manuel Sousa Pereira ; António CARDOSO; Jorge FIGUEIREDO; Isabel OLIVEIRA;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 53, ISSUE: 2
4
TITLE: Motivating Students for Success: a Review of New Projects in Teaching Based on STEM Education
AUTHORS: Maria Cunha; Jorge Figueiredo; Isabel Oliveira; Manuel Maçães;
PUBLISHED: 2024, SOURCE: Economics: time realities, VOLUME: 1, ISSUE: 71
AUTHORS: Maria Cunha; Jorge Figueiredo; Isabel Oliveira; Manuel Maçães;
PUBLISHED: 2024, SOURCE: Economics: time realities, VOLUME: 1, ISSUE: 71
5
TITLE: Digital Lens: Exploring Customer Perceptions in the World of E-Commerce and E-Marketplaces
AUTHORS: Maria Nascimento Cunha; Jorge Figueiredo; Isabel Oliveira; Maçães, Manuel;
PUBLISHED: 2024, SOURCE: An Overview on Business, Management and Economics Research Vol. 7
AUTHORS: Maria Nascimento Cunha; Jorge Figueiredo; Isabel Oliveira; Maçães, Manuel;
PUBLISHED: 2024, SOURCE: An Overview on Business, Management and Economics Research Vol. 7
6
TITLE: Exploring the Titanic Accident: Investigating its Impact on Marine Tourism
AUTHORS: Maria Nascimento Cunha; Jorge Figueiredo; Isabel Oliveira; Macaes, Manuel;
PUBLISHED: 2024, SOURCE: Research and Applications Towards Mathematics and Computer Science Vol. 9
AUTHORS: Maria Nascimento Cunha; Jorge Figueiredo; Isabel Oliveira; Macaes, Manuel;
PUBLISHED: 2024, SOURCE: Research and Applications Towards Mathematics and Computer Science Vol. 9
7
TITLE: Accounting and Macroeconomic Variables Explaining Investment: An Empirical Study with Panel Data in the Portuguese Textile Sector
AUTHORS: Isabel Oliveira; Jorge Figueiredo; Maria Faria; Francisco Martins;
PUBLISHED: 2024, SOURCE: Journal of Risk and Financial Management, VOLUME: 17, ISSUE: 8
AUTHORS: Isabel Oliveira; Jorge Figueiredo; Maria Faria; Francisco Martins;
PUBLISHED: 2024, SOURCE: Journal of Risk and Financial Management, VOLUME: 17, ISSUE: 8
8
TITLE: Empirical evidence of the parent company's influence on spin-off: from creation to performance
AUTHORS: Oliveira, I; Figueiredo, J; Cardoso, A; Cunha, MN;
PUBLISHED: 2023, SOURCE: International Review of Economics, VOLUME: 70, ISSUE: 3
AUTHORS: Oliveira, I; Figueiredo, J; Cardoso, A; Cunha, MN;
PUBLISHED: 2023, SOURCE: International Review of Economics, VOLUME: 70, ISSUE: 3
9
TITLE: Artificial intelligence in relational marketing practice: CRM as a loyalty strategy. CRM as a Loyalty Strategy
AUTHORS: Jorge Figueiredo; Isabel Oliveira; Sérgio Silva; Margarida Pocinho; António Cardoso; Manuel Sousa Pereira ;
PUBLISHED: 2023, SOURCE: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
AUTHORS: Jorge Figueiredo; Isabel Oliveira; Sérgio Silva; Margarida Pocinho; António Cardoso; Manuel Sousa Pereira ;
PUBLISHED: 2023, SOURCE: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
10
TITLE: A EXPRESSÃO DRAMÁTICA NA FORÇA DE VENDAS
AUTHORS: Jorge Figueiredo; Antônio Cardoso; Isabel Oliveira; Manuel Sousa Pereira ; Maria Nascimento;
PUBLISHED: 2023, SOURCE: Human reflections: the society essays
AUTHORS: Jorge Figueiredo; Antônio Cardoso; Isabel Oliveira; Manuel Sousa Pereira ; Maria Nascimento;
PUBLISHED: 2023, SOURCE: Human reflections: the society essays
