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TITLE: The Role of the Balanced Scorecard as a Differentiating Factor for Education Marketing
AUTHORS: Ana Catarina Azevedo; Patrícia Quesado; Bruno Sousa; Alexandrino Ribeiro;
PUBLISHED: 2023, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2022 in Smart Innovation, Systems and Technologies, VOLUME: 340
INDEXED IN: Scopus CrossRef
IN MY: ORCID