João de Deus Mota da Silva Marques
AuthID: R-000-6XS
1
TITLE: A game-theoretic approach to digital marketing and lead generation for duopoly markets
AUTHORS: Mota, D; Grilo, A; Faias, M ;
PUBLISHED: 2016, SOURCE: 6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016 in Proceedings of the International Conference on Industrial Engineering and Operations Management, VOLUME: 8-10 March 2016
AUTHORS: Mota, D; Grilo, A; Faias, M ;
PUBLISHED: 2016, SOURCE: 6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016 in Proceedings of the International Conference on Industrial Engineering and Operations Management, VOLUME: 8-10 March 2016
INDEXED IN: Scopus