1
TITLE: Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review
AUTHORS: Wajdy Omran ; Ramos, Ricardo F.; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 15, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef: 5 Unpaywall
IN MY: ORCID
2
TITLE: Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands
AUTHORS: Pereira, Diana; Silva, Joaquim; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING
INDEXED IN: Scopus WOS CrossRef: 3
IN MY: ORCID
3
TITLE: Editorial Emerging Technologies and Innovation for Digital Economy and Transformation
AUTHORS: Rim Jallouli; Mohamed Anis Bach Tobji; Ana Maria Soares; Beatriz Casais; Meriam Belkhir;
PUBLISHED: 2024, SOURCE: Journal of Telecommunications and the Digital Economy, VOLUME: 12, ISSUE: 1
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID
4
TITLE: Influence marketing on social media: The reputation change after a corporate or referral brand crisis
AUTHORS: Ângela Cunha; Beatriz Casais;
PUBLISHED: 2024, SOURCE: The Impact of Digitalization on Current Marketing Strategies
INDEXED IN: Scopus CrossRef
IN MY: ORCID
5
TITLE: Longitudinal perceptions of gamified loyalty programs (GLPs): a mix of slot machines and entertainment toys
AUTHORS: Lopes, Jose Varela; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
6
TITLE: Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners
AUTHORS: Inês Veiga Pereira; Beatriz Casais; Inês Mendes;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef
IN MY: ORCID
7
TITLE: Digital Marketing
AUTHORS: Beatriz Casais; Alexandre Veloso;
PUBLISHED: 2024, SOURCE: Reference Module in Social Sciences
INDEXED IN: CrossRef
IN MY: ORCID
8
TITLE: Implementing the Quadruple Helix towards Social Innovation: The Case of the Human Power Hub, Braga, Portugal
AUTHORS: Beatriz Casais; Ana Maria Soares;
PUBLISHED: 2024, SOURCE: Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business, VOLUME: Part F3311
INDEXED IN: Scopus
9
TITLE: Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts  Full Text
AUTHORS: Beatriz Casais; Mariana Sarmento; Juliana Fernandes;
PUBLISHED: 2024, SOURCE: Journal of Relationship Marketing
INDEXED IN: Scopus CrossRef
IN MY: ORCID
10
TITLE: Smart and sustainable hotels: tourism agenda 2030 perspective article
AUTHORS: Casais, Beatriz; Ferreira, Luis;
PUBLISHED: 2023, SOURCE: TOURISM REVIEW, VOLUME: 78, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 18
IN MY: ORCID
Page 1 of 3. Total results: 30.