Beatriz da Graça Luz Casais
AuthID: R-002-SRM
1
TITLE: Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review
AUTHORS: Wajdy Omran ; Ramos, Ricardo F.; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 15, ISSUE: 4
AUTHORS: Wajdy Omran ; Ramos, Ricardo F.; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 15, ISSUE: 4
2
TITLE: Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands
AUTHORS: Pereira, Diana; Silva, Joaquim; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING
AUTHORS: Pereira, Diana; Silva, Joaquim; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING
3
TITLE: Editorial Emerging Technologies and Innovation for Digital Economy and Transformation
AUTHORS: Rim Jallouli; Mohamed Anis Bach Tobji; Ana Maria Soares; Beatriz Casais; Meriam Belkhir;
PUBLISHED: 2024, SOURCE: Journal of Telecommunications and the Digital Economy, VOLUME: 12, ISSUE: 1
AUTHORS: Rim Jallouli; Mohamed Anis Bach Tobji; Ana Maria Soares; Beatriz Casais; Meriam Belkhir;
PUBLISHED: 2024, SOURCE: Journal of Telecommunications and the Digital Economy, VOLUME: 12, ISSUE: 1
4
TITLE: Influence marketing on social media: The reputation change after a corporate or referral brand crisis
AUTHORS: Ângela Cunha; Beatriz Casais;
PUBLISHED: 2024, SOURCE: The Impact of Digitalization on Current Marketing Strategies
AUTHORS: Ângela Cunha; Beatriz Casais;
PUBLISHED: 2024, SOURCE: The Impact of Digitalization on Current Marketing Strategies
5
TITLE: Longitudinal perceptions of gamified loyalty programs (GLPs): a mix of slot machines and entertainment toys
AUTHORS: Lopes, Jose Varela; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
AUTHORS: Lopes, Jose Varela; Casais, Beatriz;
PUBLISHED: 2024, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
6
TITLE: Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners
AUTHORS: Inês Veiga Pereira; Beatriz Casais; Inês Mendes;
PUBLISHED: 2024, SOURCE: Digital Marketing
AUTHORS: Inês Veiga Pereira; Beatriz Casais; Inês Mendes;
PUBLISHED: 2024, SOURCE: Digital Marketing
7
TITLE: Digital Marketing
AUTHORS: Beatriz Casais; Alexandre Veloso;
PUBLISHED: 2024, SOURCE: Reference Module in Social Sciences
AUTHORS: Beatriz Casais; Alexandre Veloso;
PUBLISHED: 2024, SOURCE: Reference Module in Social Sciences
8
TITLE: Implementing the Quadruple Helix towards Social Innovation: The Case of the Human Power Hub, Braga, Portugal
AUTHORS: Beatriz Casais; Ana Maria Soares;
PUBLISHED: 2024, SOURCE: Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business, VOLUME: Part F3311
AUTHORS: Beatriz Casais; Ana Maria Soares;
PUBLISHED: 2024, SOURCE: Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business, VOLUME: Part F3311
9
TITLE: Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts Full Text
AUTHORS: Beatriz Casais; Mariana Sarmento; Juliana Fernandes;
PUBLISHED: 2024, SOURCE: Journal of Relationship Marketing
AUTHORS: Beatriz Casais; Mariana Sarmento; Juliana Fernandes;
PUBLISHED: 2024, SOURCE: Journal of Relationship Marketing
10
TITLE: Audit independence and customer relationship marketing: an ethical conflict or an ethical mutual effect?
AUTHORS: Gabriel G Martins; Beatriz Casais;
PUBLISHED: 2024, SOURCE: Journal of Business Economics and Management, VOLUME: 25, ISSUE: 6
AUTHORS: Gabriel G Martins; Beatriz Casais;
PUBLISHED: 2024, SOURCE: Journal of Business Economics and Management, VOLUME: 25, ISSUE: 6
