Gamification in the Customer Journey: a Conceptual Model and Future Research Opportunities

AuthID
 P-00X-ZDG
4
Author(s)
Silva, JHO
·
Braatz, D
Document Type
Article
Year published
2023
Published
in JOURNAL OF SERVICE THEORY AND PRACTICE, ISSN: 2055-6225
Volume: 33, Issue: 3, Pages: 352-386 (35)
Indexing
Wos®
Scopus®
Crossref®3
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85149264281
Wos: WOS:000939492400001
Source Identifiers
ISSN: 2055-6225
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

footer slogan

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service