1
TÍTULO: A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World
AUTORES: Joana Neves; Lara Mendes Bacalhau ; Victor Santos;
PUBLICAÇÃO: 2024, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXADO EM: Scopus CrossRef: 1
2
TÍTULO: Systematic Literature Review—Factors of Loyalty and Acceptance in Voice Commerce
AUTORES: Vieira, M; Santos, V; Bacalhau, LM ;
PUBLICAÇÃO: 2023, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXADO EM: Scopus CrossRef
3
TÍTULO: Digital transformation of the retail point of sale in the artificial intelligence era
AUTORES: Victor Santos; Lara Mendes Bacalhau ;
PUBLICAÇÃO: 2023, FONTE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXADO EM: Scopus CrossRef