Cristela Maia Bairrada
AuthID: R-00H-VTQ
1
TITLE: Functional brand qualities and perceived value: The mediating role of brand experience and brand personality Full Text
AUTHORS: Filipe J F Coelho; Cristela M Bairrada; Arnaldo F D de Matos Coelho;
PUBLISHED: 2019, SOURCE: PSYCHOLOGY & MARKETING
AUTHORS: Filipe J F Coelho; Cristela M Bairrada; Arnaldo F D de Matos Coelho;
PUBLISHED: 2019, SOURCE: PSYCHOLOGY & MARKETING
INDEXED IN:
Scopus
WOS
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