Ranjit M. Christopher
AuthID: R-00J-325
1
TITLE: Consumer response to design variations in pay-what-you-want pricing Full Text
AUTHORS: Ranjit M Christopher; Fernando S Machado;
PUBLISHED: 2019, SOURCE: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, VOLUME: 47, ISSUE: 5
AUTHORS: Ranjit M Christopher; Fernando S Machado;
PUBLISHED: 2019, SOURCE: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, VOLUME: 47, ISSUE: 5
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