Marco André Ferreira Fernandes
AuthID: R-001-VG4
1
TÃTULO: Gamification as a platform for brand co-creation experiences
AUTORES: Helena Nobre; Andre Ferreira;
PUBLICAÇÃO: 2017, FONTE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 24, NÚMERO: 4
AUTORES: Helena Nobre; Andre Ferreira;
PUBLICAÇÃO: 2017, FONTE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 24, NÚMERO: 4
2
TÃTULO: GAMIFICATION: A NEW PARAGIM OF VALUE CREATION IN MASS MARKET
AUTORES: Andre Ferreira; Helena Nobre;
PUBLICAÇÃO: 2015, FONTE: 8th Annual Conference of the EuroMed-Academy-of-Business in INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT
AUTORES: Andre Ferreira; Helena Nobre;
PUBLICAÇÃO: 2015, FONTE: 8th Annual Conference of the EuroMed-Academy-of-Business in INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT
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