T. Cleff
AuthID: R-00K-5P3
1
TITLE: What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools Full Text
AUTHORS: Walter, N; Asgari, O; Cleff, T;
PUBLISHED: 2022, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION
AUTHORS: Walter, N; Asgari, O; Cleff, T;
PUBLISHED: 2022, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION
INDEXED IN: 
WOS
WOS