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TITLE: The Discount effect in food and beverage advertising and instagram's likes power: An experimental study
AUTHORS: Furtado, NG; Drudi, PH; Furtado, JV; de Vasconcelos Silva, R; Vieira Filho, LC;
PUBLISHED: 2019, SOURCE: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
INDEXED IN: Scopus