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TITLE: What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science
AUTHORS: Henrique Marques; João Almeida; Adriana de Fátima Valente Bastos; Oliva D Martins;
PUBLISHED: 2023, SOURCE: Springer Series in Design and Innovation, VOLUME: 32
INDEXED IN: Scopus CrossRef