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TITLE: Introduction to data-driven marketing
AUTHORS: Albérico Travassos Rosário; Rui Cruz; Luis Moniz; José Figueiredo;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
INDEXED IN: Scopus CrossRef
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4
TITLE: Fragrances' luxury brand extension: consumer behaviour and influences
AUTHORS: Figueiredo, J; Eiriz, V;
PUBLISHED: 2020, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 16, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 5
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5
TITLE: DEMAND IMPACT FOR PRICES ENDING WITH “9” AND “0” IN ONLINE AND OFFLINE CONSUMER GOODS RETAIL TRADE CHANNELS
AUTHORS: Marcial Lopez-Pastor; Jesus Garcia-Madariaga; Joaquin Sanchez; José Figueiredo;
PUBLISHED: 2020, SOURCE: International Review of Management and Marketing, VOLUME: 10, ISSUE: 6
INDEXED IN: CrossRef: 1
IN MY: ORCID
6
TITLE: Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism
AUTHORS: Maria Francisca Blasco López; Nuria Recuero Virto; José Figueiredo;
PUBLISHED: 2020, SOURCE: Administrative Sciences, VOLUME: 10, ISSUE: 3
INDEXED IN: CrossRef: 2
IN MY: ORCID
7
TITLE: Perceived relationship investment as a driver of loyalty: The case of Conimbriga Monographic Museum
AUTHORS: Virto, NR; Punzon, JG; Lopez, MFB; Figueiredo, J;
PUBLISHED: 2019, SOURCE: JOURNAL OF DESTINATION MARKETING & MANAGEMENT, VOLUME: 11
INDEXED IN: Scopus WOS CrossRef: 12
IN MY: ORCID