Leveraging Email Marketing: Using the Subject Line to Anticipate the Open Rate

AuthID
 P-010-40J
3
Author(s)
Morais, P
·
Miguéis, VL
·
Tipo de Documento
Article
Year published
2022
Publicado
in Expert Syst. Appl.
Volume: 207, Páginas: 117974
Indexing
Dblp®/pt/publications/view/1052690
Publication Identifiers
DBLP: journals/eswa/MoraisMP22
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