Exploring Ageing Consumers' Usage of Content Marketing, Content Typology and Online Brand Advocacy

AuthID
 P-010-4BS
2
Author(s)
Tipo de Documento
Article in Press
Year published
2024
Publicado
in EUROMED JOURNAL OF BUSINESS, ISSN: 1450-2194
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Wos®
Scopus®
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Unpaywall®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85188341735
Unpaywall: 10.1108/emjb-10-2023-0283
Wos: WOS:001188328400001
Source Identifiers
ISSN: 1450-2194
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