Ai (Vs. Human) Recommendation on Luxury Services

AuthID
P-010-9M9
5
Author(s)
Shuqair, S
·
Imanbay, A
·
Mattila, AS
2
Editor(es)
Jeseo,V;Allen,J
Tipo de Documento
Proceedings Paper
Year published
2024
Publicado
in BRINGING THE SOUL BACK TO MARKETING, AMS WORLD MARKETING CONGRESS 2023 in Developments in Marketing Science, ISSN: 2363-6173
Volume: Part F2435, Páginas: 121-131 (11)
Conference
World Marketing Congress of the Academy-Of-Marketing-Science (Ams) - Bringing the Soul Back to Marketing, Date: JUL 11-14, 2023, Location: Canterbury, ENGLAND
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85188893055
Wos: WOS:001264811100012
Source Identifiers
ISSN: 2363-6173
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