The Construction of the Brand Narrative Through the Creation of Corporate Museums

AuthID
P-010-BDN
4
Author(s)
Stenzel, P
·
4
Editor(es)
Carvalho,JV;Liberato,P;Monroy,HC;Abreu,A
Tipo de Documento
Proceedings Paper
Year published
2024
Publicado
in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 1, ICOTTS 2023 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 383, Páginas: 329-343 (15)
Conference
International Conference on Tourism, Technology and Systems (Icotts), Date: NOV 02-04, 2023, Location: Bacalar, MEXICO
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85190240635
Wos: WOS:001260386700047
Source Identifiers
ISSN: 2190-3018
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