Gamification in Marketing: Insights on Current and Future Research Directions Based on a Bibliometric and Theories, Contexts, Characteristics and Methodologies Analysis

AuthID
 P-010-GS1
3
Author(s)
Santos, PM
·
Bairrada, CM
Tipo de Documento
Review
Year published
2024
Publicado
in HELIYON, ISSN: 2405-8440
Volume: 10, Número: 11, Páginas: e32047 (21)
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Scopus®
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Pubmed®
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Publication Identifiers
Pubmed: 38933938
SCOPUS: 2-s2.0-85195262082
Wos: WOS:001255622400001
Source Identifiers
ISSN: 2405-8440
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