Retail Promotion Practices in New Zealand, Australia and Portugal - A Comparison

AuthID
 P-011-6QF
3
Author(s)
Fam K.S.
·
Merrilees B.
·
Tipo de Documento
Book Chapter
Year published
2015
Publicado
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 23636165
Páginas: 339-342 (3)
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Publication Identifiers
SCOPUS: 2-s2.0-85125090558
Source Identifiers
ISSN: 23636165
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