Publicações

AuthID
P-013-N7T

Author(s)

Tipo de Documento

Article

Year published

2014

Publicado

in The Marketing Review, ISSN: 1469-347X

Volume: 14, Número: 3, Páginas: 297-309

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Crossref^®5

Google Scholar^®

Publication Identifiers

DOI: 10.1362/146934714x14024779061992

Source Identifiers

ISSN: 1469-347X

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