Fostering Consumer–Brand Relationships Through Social Media Brand Communities

AuthID
P-013-PQN
3
Author(s)
Santos Z.R.
·
Tipo de Documento
Article
Year published
2022
Publicado
in Journal of Marketing Communications, ISSN: 13527266
Volume: 28, Número: 7, Páginas: 768-798 (30)
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Publication Identifiers
SCOPUS: 2-s2.0-85112623315
Source Identifiers
ISSN: 13527266
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