An Expert System for Promotion Budget Allocation to International Markets

AuthID
 P-013-PQX
2
Author(s)
Moutinho, L
Tipo de Documento
Article
Year published
1994
Publicado
in Journal of International Consumer Marketing, ISSN: 0896-1530
Volume: 6, Número: 3-4, Páginas: 101-121
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ISSN: 0896-1530
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