Exploring the Intersection Between Data-Driven Marketing and Economics

AuthID
 P-014-2V6
5
Author(s)
dos Santos, JR
·
Machado, AdB
·
Sacavém, A
·
Document Type
Book Chapter
Year published
2024
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Data-Driven Marketing for Strategic Success, ISSN: 2327-5502
Pages: 73-100
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ISSN: 2327-5502
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