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Exploring the Intersection Between Data-Driven Marketing and Economics
AuthID
P-014-2V6
5
Author(s)
dos Santos, JR
·
Machado, AdB
·
Sacavém, A
·
Boechat, AC
·
Sousa, MJ
Document Type
Book Chapter
Year published
2024
Published
in
Advances in Marketing, Customer Relationship Management, and E-Services - Data-Driven Marketing for Strategic Success,
ISSN: 2327-5502
Pages: 73-100
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Publication Identifiers
DOI
:
10.4018/979-8-3693-3455-3.ch003
Source Identifiers
ISSN
: 2327-5502
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