Exploring the Intersection Between Data-Driven Marketing and Economics: A Bibliometric Review as a Methodological Solution

AuthID
P-014-2V6
5
Author(s)
dos Santos, JR
·
de bem Machado, A
·
Sacavém, A
·
Tipo de Documento
Book Chapter
Year published
2024
Publicado
in Data-Driven Marketing for Strategic Success, ISSN: 2327-5502
Páginas: 73-100 (27)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85203395843
Source Identifiers
ISSN: 2327-5502
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