The Role Of Word-Of-Mouth And Celebrity Endorsement In Online Consumer-Brand Relationship: The Context Of Instagram

AuthID
 P-015-2EW
2
Author(s)
Sarmento, EM
Tipo de Documento
Article
Year published
2018
Publicado
in Global Fashion Management Conference, ISSN: 2288-825X
Volume: 2018, Páginas: 1119-1129
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ISSN: 2288-825X
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