How Game Advertising Influences the Brand Equity of Luxury Brands

AuthID
 P-015-2GJ
3
Author(s)
Rodrigues, M
·
Romero, MI
·
Tipo de Documento
Article
Year published
2023
Publicado
in Global Fashion Management Conference, ISSN: 2288-825X
Páginas: 705-710
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ISSN: 2288-825X
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