Market Orientation and New-To-The-World Products: Exploring the Moderating Effects of Innovativeness, Competitive Strength, and Environmental Forces

AuthID
 P-003-QJ5
2
Author(s)
Tipo de Documento
Article
Year published
2009
Publicado
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 38, Número: 1, Páginas: 94-108 (15)
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Wos®
Scopus®
Crossref®96
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-58149167053
Wos: WOS:000263195900009
Source Identifiers
ISSN: 0019-8501
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