When Sponsorship Causes Anger: Understanding Negative Fan Reactions to Postings on Sports Clubs’ Online Social Media Channels

AuthID
P-015-PSF
3
Author(s)
Weimar D.
·
Holthoff L.C.
·
Tipo de Documento
Article
Year published
2022
Publicado
in European Sport Management Quarterly, ISSN: 16184742
Volume: 22, Número: 3, Páginas: 335-357 (22)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85087568934
Source Identifiers
ISSN: 16184742
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