Publicações

AuthID
P-016-3ZB

Author(s)

De Langhe B.

Puntoni S.

Van Osselaer S.M.J.

Tipo de Documento

Article

Year published

2011

Publicado

in Journal of Marketing Research, ISSN: 00222437

Volume: 48, Número: 2, Páginas: 366-380 (14)

Indexing

Scopus^®

Crossref^®49

Google Scholar^®

Publication Identifiers

DOI: 10.1509/jmkr.48.2.366

SCOPUS: 2-s2.0-79955409387

Source Identifiers

ISSN: 00222437

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