Publicações

AuthID
P-016-D3F

Author(s)

Quiñones, M

Yagüe Guillén, MJ

Editor(s)

MartinezLopez,FJ;GazquezAbad,JC;Ailawadi,KL;YagueGuillen,MJ

Document Type

Proceedings Paper

Year published

2017

Published

in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, ISSN: 2198-7246

Pages: 165-172 (8)

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Wos^®

Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-319-59701-0_17

Wos: WOS:000449110900017

Source Identifiers

ISSN: 2198-7246

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