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Measuring the Experiential Marketing Orientation Management of Shopping Centres
AuthID
P-016-D3H
3
Author(s)
Gómez Suárez, M
·
Yagüe, MJ
·
García Gumiel, C
3
Editor(s)
MartinezLopez,FJ;GazquezAbad,JC;Roggeveen,A
Document Type
Proceedings Paper
Year published
2019
Published
in
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING,
ISSN: 2198-7246
Pages: 35-42 (8)
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DOI
:
10.1007/978-3-030-18911-2_5
Wos
: WOS:000493518900005
Source Identifiers
ISSN
: 2198-7246
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