The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision

AuthID
 P-017-7FJ
4
Author(s)
Pimenta, SR
·
Catarino, AW
·
Sousa, BB
Tipo de Documento
Book Chapter
Year published
2024
Publicado
in Advances in Marketing, Customer Relationship Management, and E-Services - Neurosensory and Neuromarketing Impacts on Consumer Behavior, ISSN: 2327-5502
Páginas: 403-414
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ISSN: 2327-5502
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