Metaverse Branding: A Review and Future Directions

AuthID
 P-018-CT4
1
Author(s)
Tipo de Documento
Book Chapter
Year published
2025
Publicado
in Strategic Brand Management in the Age of AI and Disruption
Páginas: 493-521 (28)
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Scopus®
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SCOPUS: 2-s2.0-85219540123
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