Publicações

AuthID
P-004-6KX

Author(s)

Tipo de Documento

Article

Year published

2007

Publicado

in MARKETING SCIENCE, ISSN: 0732-2399

Volume: 26, Número: 6, Páginas: 834-850 (17)

Indexing

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Scopus^®

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Publication Identifiers

DOI: 10.1287/mksc.1070.0298

SCOPUS: 2-s2.0-38549147517

Wos: WOS:000252167800008

Source Identifiers

ISSN: 0732-2399

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