Publicações

AuthID
P-007-D6N

Author(s)

Tipo de Documento

Article

Year published

2005

Publicado

in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566

Volume: 39, Número: 1-2, Páginas: 110-128 (19)

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Wos^®

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Publication Identifiers

DOI: 10.1108/03090560510572043

SCOPUS: 2-s2.0-18844406490

Wos: WOS:000209058800007

Source Identifiers

ISSN: 0309-0566

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