Rebranding Mergers: How Attitudes Influence Consumer Choices

AuthID
 P-008-34E
4
Author(s)
De Lencastre, P
·
De Carvalho, LV
·
Tipo de Documento
Article
Year published
2012
Publicado
in Journal of Brand Management, ISSN: 1350-231X
Volume: 19, Número: 6, Páginas: 513-524
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84858639524
Source Identifiers
ISSN: 1350-231X
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