Effect of Consumer Perceptions of Web Site Brand Personality and Web Site Brand Association on Web Site Brand Image

AuthID
P-008-BNS
2
Author(s)
Loureiro, S
·
2
Editor(es)
LocarekJunge,H;Weihs,C
Tipo de Documento
Proceedings Paper
Year published
2010
Publicado
in CLASSIFICATION AS A TOOL FOR RESEARCH in Studies in Classification Data Analysis and Knowledge Organization, ISSN: 1431-8814
Páginas: 743-750 (8)
Conference
11Th Biennial Conf of the Int-Federation-O-Classification-Societies / 33Rd Annual Conf of the German-Classification-Soc - Gesellschaft Fur Klassifikation, Date: MAR 13-18, 2009, Location: Dresden Univ Technol, Dresden, GERMANY, Patrocinadores: Technische Univ Dresden, Fac Business Management & Econ, Int Federat Classificat Soc, German Classificat Soc, Host: Dresden Univ Technol
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-84879578720
Wos: WOS:000395607400082
Source Identifiers
ISSN: 1431-8814
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