Love and Loyalty in Car Brands: Segmentation Using Finite Mixture Partial Least Squares

AuthID
 P-008-JF4
1
Author(s)
Document Type
Proceedings Paper
Year published
2012
Published
in Studies in Classification, Data Analysis, and Knowledge Organization, ISSN: 1431-8814
Pages: 503-510
Conference
34Th Annual Conference of the German Classification Society, Gfkl 2010, Date: 21 July 2010 through 23 July 2010, Location: Karlsruhe
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84890043872
Source Identifiers
ISSN: 1431-8814
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