The Effect of Perceived Benefits, Trust, Quality, Brand Awareness/Associations and Brand Loyalty on Internet Banking Brand Equity

AuthID
 P-009-4SN
1
Author(s)
Tipo de Documento
Article
Year published
2013
Publicado
in International Journal of Electronic Commerce Studies, ISSN: 2073-9729
Volume: 4, Número: 2, Páginas: 139-158
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Scopus®
Crossref®7
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84893378982
Source Identifiers
ISSN: 2073-9729
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