The Effect of Perceived Benefits, Trust, Quality, Brand Awareness/Associations and Brand Loyalty on Internet Banking Brand Equity

AuthID
 P-009-4SN
1
Author(s)
Document Type
Article
Year published
2013
Published
in International Journal of Electronic Commerce Studies, ISSN: 2073-9729
Volume: 4, Issue: 2, Pages: 139-158
Indexing
Scopus®
Crossref®7
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84893378982
Source Identifiers
ISSN: 2073-9729
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