Attention, Emotions and Cause-Related Marketing Effectiveness

AuthID
P-00G-WJE
3
Author(s)
Guerreiro, J
·
Trigueiros, D
Tipo de Documento
Article
Year published
2015
Publicado
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 49, Número: 11-12, Páginas: 1728-1750 (23)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-84947258577
Wos: WOS:000366494900002
Source Identifiers
ISSN: 0309-0566
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