How Brand Personality, Brand Identification and Service Quality Influence Service Brand Equity

AuthID
 P-00H-P1J
4
Author(s)
Lopes, R
·
Kaufmann, HR
·
Wright, LT
Tipo de Documento
Article
Year published
2014
Publicado
in Cogent Business & Management, ISSN: 2331-1975
Volume: 1, Número: 1, Páginas: 981329
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ISSN: 2331-1975
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