Publicações

AuthID
P-00J-59B

Author(s)

Tipo de Documento

Book Chapter

Year published

2013

Publicado

in Customer-Centric Marketing Strategies - Tools for Building Organizational Performance

Páginas: 414-434

Indexing

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.4018/978-1-4666-2524-2.ch020

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