Brand Equity and Brand Loyalty in the Internet Banking Context: Fimix-Pls Market Segmentation

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 P-00J-621
2
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Article
Year published
2011
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in JSSM - Journal of Service Science and Management, ISSN: 1940-9893
Volume: 04, Número: 04, Páginas: 476-485
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ISSN: 1940-9893
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