The Role of Celebrity Endorsement in Luxury Brands Advertising Processing and Its Impact on Willingness to Pay

AuthID
 P-00K-90Q
2
Author(s)
Carvalho, CP
·
3
Editor(es)
Vrontis, D; Weber, Y; Tsoukatos, E
Tipo de Documento
Proceedings Paper
Year published
2015
Publicado
in INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT
Páginas: 567-581 (15)
Conference
8Th Annual Conference of the Euromed-Academy-Of-Business, Date: SEP 16-18, 2015, Location: Verona, ITALY, Patrocinadores: EuroMed Acad Business, EuroMed Res Ctr, EuroMed Journal Business, EuroMed Res Business Inst
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Publication Identifiers
Wos: WOS:000371316100037
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