I Want That Smartphone! Sources Of Brand Equity

AuthID
P-00K-913
2
Author(s)
Lopes, R
3
Editor(es)
Vrontis, D; Weber, Y; Tsoukatos, E
Tipo de Documento
Proceedings Paper
Year published
2015
Publicado
in INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT
Páginas: 2632-2634 (3)
Conference
8Th Annual Conference of the Euromed-Academy-Of-Business, Date: SEP 16-18, 2015, Location: Verona, ITALY, Patrocinadores: EuroMed Acad Business, EuroMed Res Ctr, EuroMed Journal Business, EuroMed Res Business Inst
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Publication Identifiers
Wos: WOS:000371316100233
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